Every Buyer Is Different
Some shoppers need lots of information to make a buying decision and others don’t need a lot, your first time visitor may already be well down the “Road to a Sale” journey and doesn’t need a whole lot more information to buy.
or they maybe just beginning the buying process.
Whatever the case may be for them, you must create a full and comprehensive online presence that will answer everyone’s questions.
Your goal should be that all the information they need to buy your products or services is answered on your web site,
If you fail to understand this you run the risk of them leaving your web site and not returning because you could not answer most of their concerns, fears and doubts.
To master this massive Online Opportunity, you need to understand today’s buyer, their new buying patterns, behaviour and how to apply the psychology of selling to today’s consumer.