Do you use social media campaigns to engage with your customers?
To engage with customers and other businesses via social media the execution of your campaign should be targeted.


In Order to Target Appropriately Here are 5 Tips for Building and Running Successful Social Media Campaigns:

#1: Choose and Build the Right Campaign

Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.

#2: Try Action-Gating

Facebook is one of the most popular places to run campaigns. On August 7, 2014, Facebook announced that it no longer allows like-gating. This change upset a lot of marketers because like-gating has been a common practice for several years and it’s helped a lot of businesses grow their fan count quickly and consistently.

#3: Get the Word Out

Broaden your reach by telling your website audience about the campaign

#4: Offer the Right Prize

One of the mistakes lots of companies made in the early days of social media campaigns was giving away expensive prizes (like iPads) that weren’t necessarily aligned with their brand.

#5: Curb Required Form Fields

Basic forms are the go-to entry method for many campaigns because they’re a fairly low barrier to entry. Most people are willing to share a little information to gain access to something (giveaway entry, coupon, etc.).

Social media campaigns are fun, easy ways to gather demographic information and feedback from your audience, build email lists, enlist user-generated content, promote a specific product or service and more. Whatever your goal is, you can build a campaign to match it.

For best results, promote the campaign across your existing sites and profiles (and invite entrants to do the same), and be sure people can access the campaign via mobile.

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