How to Attract Attention by Marketing Yourself

marketing yourselfThe very idea of marketing yourself might make you feel a little uncomfortable, if you’re a normal, modest person who doesn’t want to brag about your talents.

Unfortunately, when you’re running a business or applying for a new job, you need to put your best foot forward. This means marketing yourself.

It’s not Arrogance to market yourself

market yourselfMaybe it would help if you didn’t think of it as boasting, but as sharing yourself with the world. Think of the people you admire, who are at the top of their fields. You probably got to know about them because they showcased their abilities in some way – probably through multiple channels.

You’re not being arrogant or obnoxious. You’re allowing other people to benefit from your knowledge and experience.

Here are some strategies you can adopt to demonstrate how good you are in a professional and appropriate way.

Create a knowledge base

Write articles on your area of expertise. Create a blog or send out newsletters to your clients. You can guest blog on other websites or submit your articles to publications in your field.

If writing isn’t your thing (or even if it is), consider making videos or podcasts. You’ll have more leeway to express your personality. People can get a better feel for who you are as they listen to your voice and watch your body language.

Some people prefer to absorb knowledge audio-visually instead of through reading, or different delivery methods might be a better fit for their lives. For instance, they can listen to a podcast as they drive to work instead of putting time aside to read an article.

Speak on your subject

Speak on your subjectPublic speaking is widely considered the most common phobia, but it’s great if you can do it. You don’t have to get up on stage and address audiences at events or conventions at first.

If you’re feeling nervous, start small. Maybe you can create a Meetup group for people who are interested in your subject. (There are also public speaking groups where you can polish your delivery and gain confidence.)

You can also sit on panels with a group of other experts. This will take some of the pressure off and allow you to gain pointers by watching your panel-mates speak.

Give interviews

interviewOnce you’ve established a reputation and learned to relax in front of an audience, you’re ready to give interviews. You probably won’t start out appearing on national television, but landing interviews isn’t as difficult as you might think.

If you belong to any professional associations, contact their newsletters with interview ideas. Neighbourhood newspapers, local cable TV and radio stations are also good places to start your media career.

Let people see what you can do

Collect tangible evidence of your accomplishments and put them up on your website or marketing kit. You can include photos and links to your articles and videos. You could also write ebooks or create other giveaways for your clients to take home.

Showcase your abilities without showing off

Testimonials are a great way to get the word out about how good you are without tooting your own horn or sounding conceited.

Let your happy customers sing your praises. They’ll probably feel delighted to help, and prospects will be more likely to believe customer reviews than any amount of advertising.

When you’re talking about what you do, put your customers at the centre. Tell stories about how you helped them conquer their challenges or improve their situations.You can show your value without you having to mention it directly.

I hope I’ve taken some of the mystery out of marketing yourself. If you have any questions or comments, I’d love to hear from you.

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