On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy
In a world full of noise, how do you get people to actually read what you write? It takes more than good content or great design. The most important part of writing an article is the headline. Today, Brian Clark will tell us more about why we should write our headlines first. Read on.
Want to write great headlines and even better content?
Start with the headline first.
You’ll of course have a basic idea for the subject matter of your blog post, article, free report, or sales letter. Then, simply take that basic idea and craft a killer headline before you write a single word of the body content.
Your headline is a promise to readers. Its job is to clearly communicate the benefit you’ll deliver to the reader in exchange for their valuable time.
Promises tend to be made before being fulfilled. Writing your content first puts you in the position of having to reverse-engineer your promise. Turn it around the other way and you have the benefit of expressly fulfilling the compelling promise you made with the headline, which ultimately helps to keep your content crisp and well-structured.
Trying to fulfill a promise you haven’t made yet is tough, and often leads to a marginal headline. And a poorly-crafted headline allows good deeds to go unnoticed.
You know, like your content.
“But that still doesn’t tell me how to write a great headline,” you’re saying.
No worries. Just stay tune and I will share the rest of the contents of the Magnetic Headlines series.
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