9 Tips for Developing Your Sales and Marketing Strategy Your sales and marketing plan can make or break your business. No pressure, right? Unfortunately, most business owners are feeling lots of stress as paradigms change and new marketing methods are born. Once you’ve come up with [Read more]
Get results with a business coach Why do you want a business coach? Whether you’ve been in business for 5 days, 5 years, or 5 decades, there’s always room for improvement. Especially in the rapidly changing realm of e-commerce. the assistance of an experienced person with [Read more]
How to Get Found where Your Customers search One of the best ways to get your name out on the internet is to list your business in a local business directory. Years ago, it was the Yellow Pages in a book format, nowadays everything is online. [Read more]
How to optimise for voice search You probably remember when Siri first came out and everyone made jokes about how comically wrong she could be, but voice-recognition technology is getting better all the time. Some experts estimate that by 2020, 50% of all searches will be [Read more]
How to raise your local SEO with video marketing More and more customers have come to expect rich content on the websites they browse. Including video on your website has many benefits that I’ve covered in other articles, but it also does a lot to maximise [Read more]
How to make “Edutainment” videos for your website I’ve written before about why you should be using video, and hope I’ve convinced you to add it to your website and social media feeds. Maybe you see the need, but feel stuck for a topic. ‘Edutainment’ is [Read more]
You are “Your Brand” As business owners, we have often struggled to figure out ways to build, brand, increase the profile of our online presence and consistently build better marketing strategies, customer service, sales and a company culture. How do big organizations such as Apple, [Read more]
Why you should be using video in your marketing This is the time to be adding video to your website, your social media feed – all your internet outlets would benefit from video. According to Buffer’s State of Social Media 2016 Report, 83% of the marketers [Read more]
Building brand ambassadors Your loyal customers are not only some of the biggest and most important assets your company can have, they help you in all sorts of ways beyond making purchases from your business. Many companies spend most of their time and energy on marketing [Read more]
What are local citations and why you need your business listed on citation sites Local citation sites (also known as local business listings) are a necessity when it comes increasing your rankings in local search results. Local online directions pick up where old-timey phone books left [Read more]
