You have roughly 8 seconds before your visitor leaves your website, here are the 7 most common Website Design elements we find are missing on most sites we look at.
- The banner above the fold:
Add a great benefit filled headline (what your site purpose is, what you can do for the visitor), banner image (try and get a great emotional image here) and sub-headline (Why they should do what your site does, like buy, sign up, etc.)
- Clear call to action:
Use a strong call to action button with words that inspire urgency and make sure your visitors don’t have to scroll to click on it!
Add credibility to your site through publication and partnership logos.
- Bullet points:
Use bullet points to help your audience easily digest your information quickly at a glance. Keep it simple!
Use clear beautiful images to sell your product. Don’t use images that are obviously stock images. Bonus points if you use images of human faces.
- Testimonials/Reviews/Happy Customers:
Constantly gather personal testimonials from your customers and make sure you display them, keep them as original and authentic as possible, video testimonies are great value.
Give them an easy way to contact you. Have your phone number and email address clearly visible and make sure it’s on every page and top right corner if possible.
- Exit Intent Pop up:
If you don’t convert on the first try, an exit intent pop up starts a funnel that will allow you to keep marketing to your visitors.