How to Make a Good Contact Page
It something that often gets relegated to the bottom of the ‘to-do’ list, but your ‘Contact Us’ page is one of the most important parts of your website.
If you’re an agency or contractor it’s crucial. Maybe your blog does a terrific job of establishing your credibility, and your convincing sales copy makes people want to call you − but if they can’t find your phone number it doesn’t do you any good at all.
The components of a great ‘Contact Us’ page
There are a lot of embellishments you can add to your Contact page to make it stand out from the crowd, but every good one shares these characteristics.
1. Correct and updated information
It goes without saying that a ‘Contact Us’ page should have the correct contact information (names, storefront and email addresses, phone numbers, social media accounts), but I’ve lost count of the number of times I’ve tried to email a company only to have the email bounce, or called to find out the named person no longer works there.
Update your website right away when you move office, change personnel, or get a new phone number (tell Google too). Not only does incorrect information block your customers from contacting you, it looks unprofessional.
Provide a clear pathway for your customer to follow
Listing your departments separately, with clear labels, makes it easier on the customer. For instance, you could have ‘Sales’, ‘Technical Support’, ‘Account Management’, and ‘Professional Services’ tabs that direct your customers straight to the people who can handle their issue.
Try to anticipate your customer’s needs
Tell them when and where to get in touch with you. List your business hours.
A map of all your locations, with directions on how to get there, is good too. It’s a great idea to have a picture of your building so customers can identify it when they arrive.
If your phones are only manned from 9:00 AM to 3:00 PM, say so. Tell your employees to set up ‘out of office’ emails with alternate contacts when needed, so customers know you received (and care about) their email even when your sales rep is on vacation.
Don’t tell people to contact you on a certain social media account if you don’t check it regularly. Some customers might want to contact you privately, so even if Twitter is your main line of communication, listing a phone number and email address is a good idea.
You can also list (or provide a link to) your frequently asked questions (FAQ), and a search field so customers can look up helpful information on their own.
2. Easy to find on your website
Your Contact page should be named something simple and straightforward. ‘Contact Us’ is the gold standard, but ‘Talk to Us’ could work too.
Don’t name it something confusing like ‘Tea and Chat’. If your potential customer can’t find your contact information they’ll move on to another website.
Provide a good call to action
Tell your customer exactly what you want them to do, and how you’ll respond. Something like: “Please fill out this form and we’ll get back to you within two days. Or give us a call.”
The form shouldn’t be too long or complicated, and there should be clear confirmation that you received it. Easy-to-use captchas make the process as smooth as possible.
Keep it in sight at all times
It’s a good idea to have the link to your contact page in the bar at the top of your website. Some have it at the bottom of every page.
You could do both. Just make sure customers can easily access it when they want to. The Contact page itself should be clear and streamlined, not stuffed with extraneous images.
3. All forms and links are functional and optimised for mobile
With the recent push to shift websites from HTTP to HTTPS, some items might fall through the cracks. Prioritise your contact page and make sure everything functions as it should.
Many people nowadays use their mobile for almost everything, so make sure your contact app is kept updated at all times.
4. Personalised and unique
Show off your brand. It’s a great idea to provide pictures of your people along with their contact information.
You could also have a nice video describing your business and what you do, such as this one on Blackstone’s page. Using your company colours is a great way to put your stamp on your page without getting needlessly complicated.
Your ‘Contact Us’ page might not be the most glamorous part of your website, but it’s one of the cornerstones on which your business is built. Make sure it’s solid.
If you need help optimizing your Contact page, we would be glad to help
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