The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, those looking to improve their craft as a copywriter can find a lot of help from behavioral psychology and neuroscience studies. [Read more]
There you have it. You just can’t go wrong reading this article. I’ve guaranteed your satisfaction. Those are powerful words, right? But what does my guarantee really mean? What if you think this article is actually marginal at best? There’s no money to return. And I [Read more]
One of the most repeated rules of compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, [Read more]
We've seen that the purpose of each element of copy is designed to get the first sentence read, and from there keep the reader engaged step by step to the conclusion.We know to keep things clear, concise and simple so that our writing communicates with ease. And we definitely [Read more]
