Carl: Hi, I’m Carl Fechner from Auto Sales Online and Internet Secrets Made Easy and this is another Monday Minute. We provide and support business owners with turnkey solutions to capture, convert and close more prospects using multi-channel marketing systems to unlock the power of the internet and dominate their niche in the marketplace.
This Monday Minute, I want to talk about how to increase the success of your offline business online. And forgive me for reading out this, I just want to stay on track. It’s vital for the longevity of your business to have a successful online business. This is the age of the internet and there’s no use trying to hide from. The Australia online commerce is now forecasted to be as much as $37.7 billion by 2013.
So, it’s crucial that your website engages your potential customers. And here are seven strategic strategies for a successful website. One is you need to grab their attention and provide solutions and on average, you have 6 seconds to get the attention for a visitor and convince them to stay on your website. You need to be upfront, obvious and be clear about what your business can do for that potential visitor.
Two, you need to make your business and service stand out. You need to identify how you are different to all your competitors, be compelling so that the visitor feels drawn to contact you. Three, be visually appealing and engaging. Have a good working website with appropriate graphics, attention-grabbing headlines and relevant information.
Four, design the website to convert. You want to know who’s visiting your website and have a clear objection of what you want them to do. The flow of the website must be clear and leave the visitors take whatever action you want them to do. Five, you need to put in place systems to manage their inquiries and sales and your website should integrate with a CRM and an email marketing system, and this helps the follow-up to be timely and automated.
Six, place importance on the functionality of the website. It’s critical to your business that your website works well, make sure the navigation is obvious and easy to follow. And seven, integrate your offline and online activities. Show your visitors where you are with a Google Map. Integration between offline and online business is a brilliant way to build a relationship and increase repeat business.
Having and online presence is essential in business today. Websites are amazing tools when it comes to attracting new business as well as solidifying relationship with existing customers. Your website will improve the connection between you and your customers, improve exposure to your business and ramp up the ability for your site to convert interest into sales.
If your website is not much more than an online business card or a brochure, you’re wasting money and opportunities. This is Carl Fechner from Internet Secrets Made Easy, this is another Monday Minute.