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About Carl John Fechner

Author, Speaker, Life Coach, Sales and Marketing Strategist -- No 1 Amazon bestseller "Internet Marketing Made Easy -- "Empowering Business Owners to take advantage of the greatest Marketing Opportunity in history."

Building brand ambassadors

Building brand ambassadors Your loyal customers are not only some of the biggest and most important assets your company can have, they help you in all sorts of ways beyond making purchases from your business. Many companies spend most of their time and energy on marketing [Read more]

What are local citations and why you need your business listed on citation sites

What are local citations and why you need your business listed on citation sites Local citation sites (also known as local business listings) are a necessity when it comes increasing your rankings in local search results. Local online directions pick up where old-timey phone books left [Read more]

Build customer trust with reviews

Build customer trust with reviews More and more people every year use the internet to search for local businesses. The results of Brightlocal’s 2016 Customer Review Survey showed that 53% of those surveyed (up from 43% in 2015), had used the internet to find a local [Read more]

July 19th, 2017|Blog, business, Digital Marketing, Internet Marketing|0 Comments

How to Build Your Brand for your Small Business

How to Build Your Brand for your Small Business As a small business owner, you don’t need a multi-million-dollar budget to make it onto the front page of the search results. You’re competing with big companies – and let’s be realistic, sometimes you can’t really beat [Read more]

How to Build the Perfect SEO-Optimized Landing Page

The perfect SEO-optimized landing page and how to build it Your landing page is the part of your website that people ‘land’ on – the first thing they see when they click through from search results or another website. This usually means your homepage, although it’s [Read more]

July 5th, 2017|Blog, Coaching, Content, Keywords, SEO, Training, Training Resources|0 Comments

How to build customer loyalty

How to build customer loyalty In our rapidly-changing modern world, businesses look to an old-fashioned value to drive their marketing strategy: Loyalty. Your loyal customers are not only important for their business, but for the business they bring you. Customers can be some of your best [Read more]

How to have Google Crawl your website faster

What happens when Google crawls your website? A crawler, or spider, is a piece of software that search engines use to look at the information contained in every site in the world wide web. Google has named theirs the Googlebot. It goes from link to link, [Read more]

How to Make a Good Contact Page

How to Make a Good Contact Page It something that often gets relegated to the bottom of the ‘to-do’ list, but your ‘Contact Us’ page is one of the most important parts of your website. If you’re an agency or contractor it’s crucial. Maybe your blog [Read more]

June 15th, 2017|Blog, Coaching, Content, Training, Training Resources|0 Comments

10 Common Mistakes When Transitioning to HTTPS

10 Common Mistakes When Transitioning to HTTPS Have you changed your website over to HTTPS yet? Since January of 2017, web browsers Chrome and Firefox have started putting security warning messages on websites that have stuck with using just the old HTTP code. If your website [Read more]

June 8th, 2017|Blog, business, Training, Training Resources, Website|0 Comments

10 reasons why you should publish content on LinkedIn

10 reasons why you should publish content on LinkedIn When they hear the words ‘social media’ most people think of Facebook or Twitter, but LinkedIn is a great resource for reaching high-tier professionals. According this 2012 Adweek survey, 49% of LinkedIn members have an annual household [Read more]

May 30th, 2017|Blog, business, Coaching, Content, linkedin, Training, Writing|0 Comments
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