Do you want to make personal connections with your customers on social media? Interested in better ways to address their wants and needs? The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees. In this article you’ll [...]
Thinking of launching a product, service or even a company? Want ideas of what to do and what not to do? In this special episode, we’re going to talk about how to push the boundaries when you launch. Thanks to Michael Stelzner for writing this article. More About This Show The Social Media Marketing podcast [...]
Is Pinterest part of your social marketing mix? Are your customers on Pinterest? Research reveals that there are 47 million people using Pinterest and the audience is expected to grow. In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform. Thanks to Suzanne Delzio for writing [...]
Do you create your own images for social media? Are you happy with their performance? With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results. In this article you’ll find three tips to optimize social media images for better online performance. Thanks to Dustin Stout [...]
Are you sharing visual content on social media? Do your images stand out? Creating and curating clever visual content can engage your audience on a personal level. The more consumers relate to you and your company, the more likely they will invest in your social media presence and your brand. In this article you’ll discover [...]
Do you advertise on Facebook? Looking for ways to get your ads in front of the right people? With Facebook, you can set up location ad targeting for a specific address. You can then refine that audience to people who live in, have recently been to or are traveling in that area. In this article [...]
Want an easy reference to Facebook’s many marketing features? Are you a Facebook marketer? In this article I’ll share helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups. Thanks to Kristi Hines for writing this article. Discover a quick reference guide for Facebook marketers. Manage [...]
Do your fans interact with you on social media? Want to spark more engagement? While it’s relatively easy to get people to like and share posts, it takes creativity to drive comments and dialog. Here are seven ways to get your audience to talk to you on social media. Thanks to Ishita Ganguly for writing [...]
What's the latest buzz in social media? To help you stay up to date with social media, I'd like to share the latest edition of what's hot in social media news by Cindy King. Read on. What’s New This Week? Facebook Introduces Native Ad Tools: Facebook is offering “new native-focused tools to help publishers more [...]
Analytics help you understand your customers' experience. Attribution informs your marketing mix. For brands with multiple digital and offline marketing channels as well as cross-device campaigns and purchase paths, it's not about choosing one capability over the other; it's about both working together. Data is a game changer. But at face value, it's just data. [...]
