Are your pins getting enough exposure? Do you want a stronger Pinterest presence? Pinterest is known for its organic marketing. Using the right tactics makes it easier to increase your visibility. In this article you’ll discover seven ways to gain attention and engagement for your brand on Pinterest. Thanks to Brian Honigman for writing this [...]
Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines? A great headline gets your audience to stop, read and share your content. In this article you’ll discover four ways to craft stronger headlines to engage your readers. Thanks to Heidi Cohen for writing this article. Why [...]
Do you use Twitter for business? Want to improve communication with customers? Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly. In this article, you’ll learn how to use Twitter’s updated direct messages feature to improve customer service. Thanks to Tom VanBuren for writing this article. [...]
Are you interested in starting a blog for your business? Want to know how to set it up to get the best results? There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success. In this article you’ll [...]
Have you ever had to deal with a social media crisis? Do you have a crisis plan? In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed. In [...]
Do you use LinkedIn to market your business? Interested in setting up a company page? LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. In this article you’ll find out how to create a LinkedIn company page to promote your business. Thanks to [...]
Are you active on multiple social platforms? Are you using your Facebook page to grow followings on other platforms? Promoting links to all your social profiles on Facebook lets your fans know where else they can find you. In this article you’ll discover six ways to promote your social profiles on your Facebook page. Thanks [...]
A majority of digital advertising budgets are put towards search, so the ability to be competitive in this space is critical. Columnist Matt Ackley discusses how you can maximize your ROI when creating your bidding strategy for paid search. Recently, I've been talking about some very broad themes — audience marketing, programmatic, omnichannel — because [...]
Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews. Read on. Marketing has changed for local businesses. The big, yellow books of yesterday are all but dead and buried. Today, searching for a local business will most likely start on a mobile device, [...]
Do you want to make personal connections with your customers on social media? Interested in better ways to address their wants and needs? The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees. In this article you’ll [...]
