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Bidding & Optimization Strategies To Take Your Search Marketing Results To The Next Level

A majority of digital advertising budgets are put towards search, so the ability to be competitive in this space is critical. Columnist Matt Ackley discusses how you can maximize your ROI when creating your bidding strategy for paid search. Recently, I've been talking about some very broad themes — audience marketing, programmatic, omnichannel — because [...]

May 18th, 2015|Blog|0 Comments

The Path to Better Measurement: Analytics and Attribution

Analytics help you understand your customers' experience. Attribution informs your marketing mix. For brands with multiple digital and offline marketing channels as well as cross-device campaigns and purchase paths, it's not about choosing one capability over the other; it's about both working together. Data is a game changer. But at face value, it's just data. [...]

May 11th, 2015|Blog|0 Comments

How to Improve Your Google plus Marketing

Are you marketing on Google plus? Do people pay attention to your messages? In this article you’ll discover five ways to strengthen engagement on Google plus. Thanks to Ben Fishcher for writing this article. Discover how to improve your Google+ Marketing. #1: Follow the Formula If your intent is to encourage engagement, writing [...]

May 7th, 2015|Blog|0 Comments

Pinterest Marketing: Your Complete Guide to Pinterest Success

Do you want to learn how to market yourself and your business on Pinterest? Are you looking for a resource to guide your Pinterest marketing efforts? Whether you’re marketing on Pinterest as an individual or as a brand, these expert articles will show you how to build a following, optimize your pins and boards, measure [...]

April 17th, 2015|Blog|0 Comments