Carl Fechner for Training and a Digital Marketing Strategy
0409 587 733

Unlock The Internet To Get

More Leads   More Sales   More Profit

Training and a Digital Marketing Strategy

Training and a Digital Marketing Strategy

Without effective Training and a Digital Marketing Strategy the average Business  Owner with great business ideas is literally tearing up thousands of hard earned dollars every day!

And you might be one of them

What every Business Owner must know before they begin to build and effective online presence to get More Leads, Sales and higher profits

hard earned baby boomer entrepreneur

Digital Marketing Strategies

If the techie person and web designer have no sales or marketing background and don’t take the time to understand the psychology of your buyer,
how can they possibly build you an online presence that converts shoppers to buyers?

And if you don’t understand this whole “internet thing” and how it works you have a situation of the “blind leading the blind”

And if you don’t understand how to use all the other forms of online presence like Facebook, YouTube, Google Local, Local Directories etc. to drive traffic to your web site it gets worse!!!

People Buy Online and will Buy Online from You if you market Your Online Presence  Correctly

marketing strategies

Get it wrong and you will lose “$$$$’s”

The Big Mistake Most Business Owners Make

Most business owners still have what I call a Traditional Advertising Mind Set,

“let’s stick up some basic information on our web site like we do with our ads in the paper, Radio, TV etc. Get them to call us and get them in and we will sell them our stuff!.”

If you want to be really successful online you must understand that the Road To A Sale happens online and this simple diagram explains the process

Road To A Sale

Don’t Make This Mistake!

success for marketing strategies

Most Business Owners (and techie type web site companies) make the mistake of creating their online presence purely as information and not as a sales focused process –

Make no mistake, your visitors will become shoppers and then buyers predisposed to buying from you if you present your information correctly and in a logical sequence.

Your online presence these days is a major driver to your success in business People use the internet to do their “due diligence” on you.

There’s a web developer and a graphics designer on every other corner and “backyarders” all producing an “online brochure” style websites that fail miserably in engaging new clients and building your business. And the real killer is they most likely don’t have a sales and marketing background!!!

Your website is your Shopfront to your Online Presence

  • Your website is a marketing tool. It should look smart and help you with your branding
  • It should pre-sell your business
  • deliver warm prospects to your front door or phone, keen and ready to do business with you
  • Help you get more leads, more sales and more profit
  • Keep your existing clients engaged, coming back and referring you to other new clients

The Psychology Of Your Buyer

When your buyer begins the buying process, it’s almost like they have a set of scales in their mind and they are weighing up each decision they make, and they are subconsciously asking themselves questions like,

And it can be summed up in this simple diagram

At the beginning of the sales process “Fear of Loss” outweighs “Hope for Gain” and your goal is to provide enough information and evidence that your products and services that “Hope for Gain” outweighs “Fear of Loss” Hope for Gain - Fear of Loss And to achieve this you need to understand what I call “The Road To a Sale Process” The Road to a Sale Process is simply answering all your buyers questions, needs and wants, eliminating Fear of Loss and creating Hope for Gain in a logical sequence

Every Buyer Is Different

Some shoppers need lots of information to make a buying decision and others don’t need a lot, your first time visitor may already be well down the “Road to a Sale” journey and doesn’t need a whole lot more information to buy.

or they maybe just beginning the buying process.

Whatever the case may be for them, you must create a full and comprehensive online presence that will answer everyone’s questions.

Your goal should be that all the information they need to buy your products or services is answered on your web site,

If you fail to understand this you run the risk of them leaving your web site and not returning because you could not answer most of their concerns, fears and doubts.

To master this massive Online Opportunity, you need to understand today’s buyer, their new buying patterns, behaviour and how to apply the psychology of selling to today’s consumer.

 The Profile of Today’s Online Buyer


  • Makes me smarter
  • Makes educated decisions
  • Comprehensive
  • Up to date information
  • Unlimited information
  • As much as I need


  • Less hassle
  • Feeling of relief
  • Less stress
  • Search marketing
  • Non-intrusive

Saves time

  • My Most precious commodity
  • Fits my lifestyle
  • In my time frame
  • Do research upfront
  • Quick competitive comparisons
  • No running around

Not being Sold to – but Purchasing and



  • Easier
  • When I want to
  • Don’t have to leave home
  • One stop shopping


  • Responsive
  • Non-intrusive
  • Approachable
  • At my discretion


  • I’m in charge
  • I’m in control
  • On my own terms
  • Empowered
  • No Intimidation

I can help you create an Effective Digital Marketing Strategy  

A strategy that will equip you with the right knowledge to take to your web developers or you can implement yourself. Email me for a time to chat about your current situation

Or would you like to attend one of our 101 Training—How To Get More Sales Online –One Day workshops?