Is your Website AMP ready?
Google wants websites AMP ready and Mobile friendly.
Smartphones and Tablets have revolutionized the way we access information on the internet.
And in our fast-paced society we want a website on our mobile device,
- to load quickly,
- be easy to navigate
- and easy to read on our smartphone or tablet.
For many, reading web stuff on their mobile device is a slow clunky and frustrating experience, but it no longer should be that way.
Our patience for a cumbersome and clumsy mobile site or app is waning. We want immediate gratification, we expect what we want in the moment we want it.
In fact, 29% of smartphone users will immediately switch to another site or app if the site is slow or can’t find information easily and 70% of those who switch do so because of slow load times.
Google introduces AMP
In 2015, Google announced a collaborative initiative with publishers and technology companies called AMP
And in February 2016, Google officially integrated AMP listings into its mobile search results.
What is Amp?
AMP is short for (Accelerated Mobile Pages) and it’s designed to dramatically improve the user experience so that websites, videos, animations, graphics and text content appears in an instant no matter what type of phone, tablet or mobile device the reader is using and regardless of internet connectivity.
Without too much techie speak it is an HTML page designed to be super lightweight and designed for fast loading and ease of readability.
Benefits of implementing AMP
Kissmetrics state that 40% of web users will abandon a page if it takes longer than 3 seconds to load. On a mobile device, many websites will take at least 8 seconds to load.
And according to Garry Illyes, Webmaster Trends Analysist at Google,
- AMP pages’ load 4 times faster than average load time,
- 90% of publishers are seeing higher CTR’s (Click Through Rates),
- and 80% of publishers are getting more views.
With almost 50% of all searches now being done on a mobile device, it’s becoming clear that AMP is working. Searchers are clicking through, they are enjoying the experience, they are seeking more AMP content to read.
Mobile Friendly Website
A web page is considered “mobile-friendly” if it meets the following criteria, as detected in real time by Googlebot:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
What Effect Does AMP have on SEO?
Does AMP influence your SEO (Search Engine Results) efforts? Yes, it does.
The following are ways that AMP will have a positive impact on your website’s SEO
Increased view by Carousel.
Techie speak, but it is the first information that appears when you do a search. Eg type “V8 Supercars” into your mobile device and you will find a strip of images with some text underneath them.
Potentially Increased Mobile ranking.
Because Google is placing an emphasis on Mobile Search it means that a site that is “AMPed” has a greater chance at being at the top of the search results.
Enhanced Mobile User Experience
People using mobile devices don’t have the same time available to browse as people sitting in front of desktops. This means that they are less likely to go to a website and wait more than a few seconds for it to load.
Cutting down on loading time isn’t the only benefit that helps improve user mobile experience. Sites that aren’t optimized for mobile use at all will take an eternity to load and will be displayed improperly on smaller screens.
Improved CTR (Click Through Rate)
Users will be more likely to click on your page if it has an AMP label. This tells them that they won’t end up being frustrated by poor site design and slow loading times.
If they have the option of going to one of two sites and only one has been designated with the AMP label, they’ll be more likely to choose that one.
Is Your current Website AMP Ready?
to test your current website, Google Chrome have an extension you can add to your Chrome Web Browser.
if you click on this link, you will find a Google Chrome extension that you can add to your Chrome browser and see what your website looks like on various mobile devices.
If it doesn’t work, or you are using a different browser, type in, “Mobile responsive web design tester” and you should find a testing tool for your browser
Use this this link to and check if your website is regarded by Google as “Mobile Friendly,” or go to Google and type in “mobile friendly website tester”and you should find a testing tool.
Your Next Step
Every business owner that has a website needs to address this issue.
Do you need a full AMP site as well as your normal website, or a partial AMP site, or a complete rebuild is dependent on many factors in your overall digital marketing strategy?
To make an informed decision it is important to talk with someone who can analyze your current situation and determine your best long term outcome.
Carl John Fechner